In 2016, HIVE Pakistan joined Pakistan’s first transmedia campaign, Dil Say Pakistan. A nationwide campaign, Dil Say Pakistan produced documentaries, music videos, TV shows, radio programs, virtual reality experiences, social media activities, animation series, film festivals and on ground activities across the country to celebrate Pakistan’s diversity, acknowledge its unsung heroes and enable social good.

HIVE Pakistan, with its expertise in community mobilization and an extensive network in 40 cities strengthened the campaign by executing various on ground activities including the civic imagination workshops, community engagement training sessions, cultural events, social innovation labs, music video shoot, mannequin challenge, mental health awareness sessions, concerts, open mic nights, ghazal night, religious celebrations such as Christmas, Holi, Ayam-e-Ha, Iftars, etc.

Being the foremost partner of Dil Say Pakistan, HIVE successfully carried out over 80 community mobilization activities across Pakistan engaging 2 million users online and 500,000 people on ground in a matter of 12 months.